Technology and Marketing

Text SMS Attracts Voters

2012-01-04T11:33:00.001-06:00

It’s finally election year andthe race to potential presidency is on. Electoral campaigns are up and runningto persuade voters as to why their candidate is best for the position. Many politicalcampaigners have found Text SMS Marketingto be a helpful marketing tool forreaching out to communities of voters.

SMS works wonders for political campaigns because it’s both fast and affordable. Easily reach thousands of campaign supporters by gettingthem to opt-in to your political campaign.SMS quickly keep voters informed andupdated on the ins and outs of the political race. You can deliver informationon campaign events, candidate appearances, candidate speeches, candidate debates,directly to voter’s cell phones. You can even direct campaign supports to a campaigndonation page on their mobile device. TextSMS Marketing offers many opportunities to increase awareness for your politicalcandidate and help you get the votes you need.

Need more information? Visit http://www.textsmsmarketing.com/sms-for-political-campaigns.phptoday.

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HAPPY NEW YEAR!!!

2012-01-01T07:00:00.000-06:00

Perfect time of the year to start a Text SMS Marketing campaign! Visit http://textsmsmarketing.com/ for more information.
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How To Get Consumers To Opt-In To SMS

2011-12-29T14:05:00.002-06:00

Text SMS Marketing software makes sendingcoupons and discounts to consumer’s cell phones an easy process; however,getting consumers to opt-in toyour cell phone list can be a challenge. Below are a few tips your business canbenefit from when encouraging consumers to opt-in to your Text SMS campaign:

Promote the campaign. Promote TextSMS on your marketing materials and website. Post flyers and signs in-storedisplaying directions on how to opt-in.How do expect consumers to know what to do and how to opt-in? Simply tell consumers what itis you want them to do. If it looks easy enough then they will most likely opt-in.

Provide an incentive. Provide subscribers with the right incentivethat will make them want to opt-into your Text SMS campaign. Once subscribershave chosen to opt-in, continue toprovide valuable text content to keep subscribers interested and happy. Themain reason consumers choose to opt-inis because they willingly want to receive updates and coupons to their cellphone.

Respect thesubscriber. Respect your subscriber and their option to opt-out. The mostannoying thing for a Text SMS subscriberis to continuously receive texts from a business they have chosen to opt-out from.Also, don’t over send text messages to those subscribers that have chosen to opt-in. Over sending texts is a quickway to get them to opt-out.

To get your Text SMS marketing campaigns started, contact amobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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Get more information on email marketing by visiting expedite-email-marketing.com.

Text SMS Generates Leads In Real Estate Market

2011-12-27T11:05:00.002-06:00

In 2012 consumers can expect to see more Text SMS marketing used in a variety ofways; one of those ways being within the Real Estate Market. Agents and Brokersare using Text SMS to take an extrastep at reach consumers on the house hunt in the New Year. The best thing aboutText SMS marketing is that it’saffordable and effective for lead generationin the Real Estate Market.

Text SMSworks with each piece of available property within the property listing. Eachproperty will be assigned its own property ID, allowing consumers to inquireabout different properties 24 hours a day. Once a house hunting consumer sends atext inquiring about a particular property, they will immediately receive a brieftext with the description of the property as well as a confirmation that theywill be contacted by property representative shortly. In exchange for a consumer’sinquiry, you now have the consumer’s information and permission to send textsto this new inquiring consumer. You also know which propertiesare receiving the most inquires and which properties are not.

Get more eyes and inquires on for sale/ for rentproperties with Text SMS marketing. Foran example of how it works, simply take out your cellphone and Text HOUSE25 to 48510.To get more information on Text SMS marketing, contact amobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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2011-12-25T07:00:00.000-06:00

*MERRY CHRISTMAS*

Tis the season for texts to floodyour cell phone from family members and friends all wishing you a HappyHoliday! It’s also the season for businesses to deliver deals and promotions ofthe season directly to the cell phones of consumers. Text SMS Marketingis the perfect business solution to your marketing mobile needs.

Text SMS marketing is a good techniquefor increasing sales and brand exposure.

Text SMS is great for Retail

Text SMS for great for Pharmacies

Text SMS is great for Schools

Text SMS is great for Night Clubs andBars

Text SMS is great for Conventions

Text SMS is great for Resorts

Text SMS is great for PoliticalCampaigns

Text SMS is great for All the Above andMore!

Get more Text SMSMarketing information by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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Text SMS Marketing Inspiration

2011-12-22T15:34:00.001-06:00

Let the video below inspire your business to get your mobilemarketing started with Text SMS Marketingtoday! Get more Text SMS Marketinginformation by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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Need help with company marketing materials? Visit http://contactmaverick.com/ for moreinformation.

Text SMS Drives Business During Winter Vacation

2011-12-20T16:01:00.000-06:00

As the winter season creeps inand kids go on winter break, families will begin to take time off work andescape to warmer climates for winter vacation. If your resort is looking for anew way to get your resort guests more involve in the opportunities available suchas spas, dinners, tours, etc., then TextSMS marketing can give you the right promotion tools you need.

As your guests arrive to theresort, encourage them with signage to opt-in to receive texts from the resort.Send promotional texts directly toyour guest’s cell phones for deals on spa services, meal specials, tour packages,and other activities taking place on the resort grounds. The more you can getyour guests involved with the resort, the more likely they will leave with apositive experience to share with others and return in the future.

For example: If your resort is having a special on jet skis rentals forthe family, then send this promotion to their cell phones and have them redeemthe deal during their visit.

Get more Text SMSMarketing information by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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(Best wishes on the first day of Hanukkah)

Text SMS Tactics Of 2011

2011-12-16T13:59:00.000-06:00

This past year, Text SMS has really taken off withmarketers trying to reach out to the mobile consumer market. Everyday more and more consumers are becomingmobile friendly. Whether it’s shopping online, scanning a QR code, or redeeminga mobile coupon, consumers are usingcell phones for more than talking and texting with family and friends.

Below are some of the most successful uses of Text SMS marketing that worked well in2011:

Text alerts and reminders
Driving online traffic
Contest promotions
Mobile coupons
Click-to-call links
Text-to-screen at live events
Send maps, locations and store information

Get the most out of the 2012 marketing year by encouraging mobileconsumers to opt-in to your Text SMS campaign. Get more Text SMSMarketing information by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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Text SMS Open Rates Are Impressive

2011-12-14T11:54:00.008-06:00

In this day in age everything, including marketing, is focusing more and more on mobile marketing. Your marketing budget for the incoming year should definitely include some form of mobile marketing, mainly if you wish to capture the attention of the potential consumers of today. There are many affordable mobile marketing options to choose from like Text SMS marketing.

With Text SMS marketing you have the chance to send your marketing message in the form of a text message directly to cell phones of consumers. Many consumers carry their cell phones on them for most of the day anyway; some even have their cell phone next to them while they sleep. Now is the time to position your business in the mind of the consumer and on the screen of their cell phone.

Text SMS marketing has the ability to create a feeling of urgency with consumers while the urgency of email messages has diminished over the years. Email marketing is still an effective marketing tool; however, Text SMS is a growing choice with some companies. Open rates for text messages within the United States have a 98% open rate compared to the 22% open rate for email messages. From these stats you can see why Text SMS is a more popular choice for marketing.

Encourage current and potential consumers to opt-in to your Text SMS marketing campaign. Take advantage of this form of communication and work on building your relationship with consumers through Text SMS. Find more information on Text SMS marketing software by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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Mass Text Alerts Help Campus Safety

2011-12-12T11:44:00.011-06:00

Many school districts and college campuses around the country are seeking out the help of Text SMS Marketing programs to assist in alerting students in emergency situations such as the most recent emergency involving the Virginia Tech campus. According to reports more than 30,000 students received emails and text messages immediately alerting students and faculty of the situation at hand.

Text SMS software is an affordable and effective way for schools and universities to promptly reach the hundreds and thousands the students and faculty on the campus in the case of an emergency or evacuation. The text SMS software opens the lines of communication across campuses and promotes campus safety.

Allow Text SMS marketing to help in protecting your school. Find out more information on Text SMS for your school by visiting http://textsmsmarketing.com/.

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Mobile Actions Enhance Shopping Experience

2011-12-08T10:39:00.007-06:00

Mobile devices are changing the everyday customer’s in-store shopping experience way more than before. Customers used to walk into a store and would have to search for a customer service clerk to assist them. Now customers are turning to their mobile devices in search for immediate answers to their questions, even while shopping in-store.

When shopping customers were asked about their in-store shopping experience they admitted to taking the following “mobile action” after walking into a store:

Search for coupons or deals
Scanned a barcode or QR code
Took a picture of a product
Sent a picture of a product and sent it to family/friends
Text/Call Family or Friends about a product or service
Compared product prices and features

Customers are heavily relying on their mobile devices such as cell phones to assist them. Here’s your chance to get in on the marketing “mobile action” too.

Text SMS Marketing plays into the enhancement of the in-store experience by reaching potential customers both inside and outside of the store. Customers already outside of the store are driven to find a location through the receipt of a promotional coupon/reminder sent by text message. Capture the attention of this passerby’s and encourage them to sign up to receive your promotional texts. Customers already within the store are driven to take advantage of the promotional offer while they are there. Encourage them to redeem the text offer and add additional items onto their purchase.

To get more information on starting your Text SMS Marketing campaign visit http://textsmsmarketing.com/.

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Cut The Holiday Clutter With Text SMS

2011-12-06T15:44:00.010-06:00

Since early September consumer’s in-boxes have been hit with email marketing campaigns targeting them with holiday sales, promotions, and events. In fact, you may have been one of those senders targeting your online consumers.

Ever thought about taking an alternative approach of targeting your consumers with Text SMS? Take the customer’s phone numbers that you’ve been collecting for a while and put them to use by sending a Text SMS marketing message. Think about it, consumers always have their cell phones on them most of the time and are always looking for a bargain, discount, or deal. Ask your customers to opt-in to your Text marketing campaigns, and with their permission deliver a holiday filled promotional message right to their cell phones. Launch a quick Text SMS campaign and drive consumers to your store or website.

To get your Text SMS marketing campaigns started, contact a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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More than 6,000 Days Of Text Messages

2011-12-04T08:37:00.001-06:00

Can you image that there have been 6,940 days (leap years included) of text messages day in and day out? Text SMS Marketing would like to acknowledge that yesterday was the 19th Anniversary for the first text message ever to be sent to a mobile phone. In 1992, Neil Papworth, a 22 year old engineer at the time, sent the first text message reading “Merry Christmas” from his personal computer to a mobile phone.

The thing about Text SMS Marketing is that it quickly delivers a marketing message to potential and current consumer’s cell phones. Companies are thinking of different ways to incorporate Text SMS Marketing into their marketing scheme for the upcoming 2012 marketing year. Let Text SMS Marketing become your marketing drive.

Drive Sales! Drive Foot Traffic / Web Traffic!

Get more Text SMS Marketing information by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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Text SMS Spikes Last Minute Sales

2011-12-02T09:13:00.013-06:00

Text SMS Marketing sends an immediate burst of information to mobile consumers on the fly. It’s already December and holiday shoppers have been on the move. Deliver holiday content to consumers directly on their cell phone. Do you have a coupon or discount deal you would like to send out to consumers? TextSMSMarketing.com has the software you need to reach your target consumer’s cell phone. Just picture it; while consumers are in the checkout line, all they have to do is show the cashier the promotional text message to immediately receive the discount. If you make the right text offer to the right consumers at the right time, then more than likely you’ll see an increase in sales.

Send promotional text messages like:

Coupons
Discounts
Deals
BOGOs
Contests
Text-N-Wins
And More!

Start your holiday mobile marketing campaign today by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

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Learn more on how to mix Text SMS Marketing with Email Marketing at www.expeditesimplicity.com.

Schools Prepare For Snow Days With Text Alerts

2011-11-30T08:23:00.001-06:00

With the first day of winter 3 weeks away, snow days will mean a lot to the consumers residing in the Midwest and on the East Coast where snow storms are known to block roads, fill driveways, and of course cancel school days. Most recently textsmsmarketing.com has received a lot of inquiries and signups for Text SMS from school districts. Many school districts are preparing for the winter storms that are bound to close their schools for a few days and are looking for a better form of communication to their worried parents and school children. Text SMS marketing allow schools to send out mass text alerts to parents and children informing them of school closings due to the snow. If schools are letting children out early due to the weather conditions, the school district has an extra form of communication by sending text messages alerting parents. Text SMS alerts also comes in handy for cancellations of afterschool activities as well.

Prepare your own Text SMS marketing campaign for your school district. Contact a text specialist at www.textsmsmarketing.com/contact_us.php.

Get On The Mobile Radar

2011-11-28T14:01:00.010-06:00

Consumers spend countless amounts of time on their cell phones to the point it can become a distraction. How can you break through the mobile clutter of mobile pop up ads and grab the attention of these consumers? It’s simple, Text SMS Marketing! Take the initiative to interrupt these mobile consumers with a personalized Text SMS marketing message delivered from you company to straight to their cell phone. About 97% of text messages are immediately opened with the majority messages being read within the first 15 minutes upon receipt .Appeal to consumers by offering a promotional offer, sending a friendly reminder, or making an invitation simple and easy by sending it through mass text. Text SMS Marketing is a great technique to get your business on the radar with mobile consumers.

Text SMS Marketing:

· Creates instant brand recognition and awareness

· Inspires trust and confidence in brand

· Personalizes customer experience

· Drives traffic and increases sales

Get started today by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

TEXT SMS MARKETING

2011-11-24T21:19:00.001-06:00

*HAPPY THANKSGIVING*

Would you believe more than 94% of received text messages are opened and read? Well believe it because it’s true! Text SMS Marketing is one of the top trending tools in mobile advertising today. The Text SMS method of marketing is a great way to accomplish the following concepts:

Mobile Coupons
Mobile Contests
Mass Text Alerts
Mobile Notifications & Reminders
Mass Text Invitations & Promotions

It’s Simple:

People Opt-in To Your Promotion By Text
Create Your Text Offer Online
Launch Your Text SMS Campaign
People Receive Your Offer On Their Cell phones

For more information, contact a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

Text Your College Consumers

2011-11-23T11:53:00.000-06:00

It’s always a good thing when you have the opportunity to market to a promising group of consumers. This time around it looks like the new target audience is filled with college students!

More than half of college students in the U.S. have a smartphone and Text SMS Marketing is a good tool to use at reaching them; just look at the stats:

94% of college students text everyday
88% of college students text while they’re in class
75% of college students always have their phone on them

Most college students will be heading home for winter break and will be spending the next month or two with impressionable groups of friends and family. This group is more likely to forward your text message to whomever they’re with. In fact, most college students have more dispensable income around the holidays - provided by their parents and part-time jobs. During this time of year, college students are more likely to respond to text promotions that include discounts and freebies.

Start sending today! Contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

Send Midweek Promotional Texts

2011-11-21T14:07:00.000-06:00

Now that Black Friday is officially 4 days away, a lot of retailers are focused on marketing strictly during the weekends. Consumers will have more time during the weekends for holiday shopping; however, they’ll be spending their weekdays looking for the best deals and promotions for the holiday season.

Hosting a weekend sales promotion will place you in direct competition with mega retailers. Not that you can’t compete with mega retailer, but you may want to consider launching your Text SMS campaign midweek. If you have a small company, you may have a better chance at grabbing consumer’s attention during the week rather than the weekend. When you send a Text SMS promotion during the week, consumers will most likely save your text and redeem the offer on the weekend.

Stay top of mind with tech-savvy consumers by sending your promotional mobile offer directly to their cellphones this holiday season. Contact a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

A New Target Of Mobile Consumers

2011-11-18T14:29:00.000-06:00

Are you ready for the mobile market of youth is going to take over 2012? This already large group of mobile users (29 and under) is expected to increase to 2 billion mobile consumers by the end of next year. Smartphones and tablets have become an attachment, almost a necessity to this young tech-savvy group. Majority of this group has even admitted to sleeping with their phones. It’s easy to believe that this $400 billion market is getting larger and younger by the day. In fact 15% of this group of mobile consumer’s income goes straight to their cell phone services and they won’t ever be caught without their phone on them. Within the next year you will see this youthful group embrace the idea of mobile commerce; making mobile purchases on clothing, games, apps, you name it.

It would be a good idea to get familiar with this group of consumers and introduce your brand because this is your new target of consumers. This group is more likely to opt-in to Text SMS campaigns, scan QR codes, and redeem mobile coupons and offers.

Start your mobile marketing campaign today by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

The Gift of Text SMS Marketing

2011-11-16T10:48:00.000-06:00

With the burst of new technology developing every day and the concept of “daily deals” catching on so quickly, consumers expect to receive more incentives before they spend their hard earned cash. In the state of the economy consumers are expecting more coupons, discounts, and deals from retailers especially during this holiday season.

Most consumers said they plan to spend the same amount of money they spent last year on items and gifts for themselves, family members, and friends. Text SMS Marketing is not only popular with consumers, but it’s also a low-cost and convenient way to deliver a persuasive message to consumers. Text SMS Marketing is a perfect way to immediately get your holiday promotions out to a large number of shopping consumers. Remember consumers are looking for valuable offers, and you only have 160 characters to get your promotional message out!

To get help with your holiday mobile marketing campaign contact a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

Does Your Text SMS Campaign Measure Up?

2011-11-14T15:15:00.000-06:00

The measurement and tracking of your Text SMS campaign can definitely aid in the evaluation the success of the campaign. By doing so you can tell what worked well and what didn’t, if your audience received the message clearly, and what insights to use for planning of future campaigns. After your initial campaign has ended take a look at the following areas to help evaluate your Text SMS success.

Look At Your Opt-In List. Compare the number of subscribers you initially started with to the number of subscribers after the launch of your Text SMS campaign. Did your list of subscribers increase by the numbers?

Look At Your Opt-Out List. Monitor the number of subscribers that have chosen to opt-out of your Text SMS campaign. The reason for a high number of opt-outs may lead to a misunderstanding in the message of your Text SMS marketing campaign.

Look At Your Redemptions. With a 95% chance of your text message being received and read, consumers will see your promotion, but how many of them will take action and act on the offer? Redemptions will inform you which Text SMS messages resonate well with consumers and which Text SMS messages do not.

To get help with your Text SMS marketing campaign, contact a Text SMS specialist by clicking the following link http://www.textsmsmarketing.com/contact_us.php.

Reach Holiday Shoppers In Search of Savings

2011-11-11T14:45:00.000-06:00

According to a recent poll, 82% of consumers are open to receiving coupons on their smartphones this holiday season. Consumers stated they would be using the following methods to access holiday savings:

Email
Manual Search (online search & sales papers)
Scan QR Codes
Text Messages
Location-Based Apps
Social Media

With that being said, consumers are looking for coupons and deals. Take this as a hint to increase foot traffic to you store or website over the next few months. All you have to do is send out a promotional Text SMS campaign within the next few weeks, and watch as the consumers come in-store or online to redeem your holiday offer. You officially have 2 weeks before the hustle and bustle of crowds hit the Black Friday sales. Contact a mobile specialist at http://www.textsmsmarketing.com/contact_us.php to get started today!

Reach A Line Of Consumers

2011-11-10T17:24:00.000-06:00

On Black Friday you have the opportunity to capture the attention of an audience that is not sitting in front of the TV or computer and are willing and ready to spend their money. Shopping consumers will be standing in long lines and what better way to reach them then on their cellphone. While they’re waiting, consumers will be using their smartphones to look up reviews and compare prices before they step into the next long checkout line.

Reach these consumers by sending a promotional Text SMS message to their cell phones. If you present these consumers with the right offer, then they will be standing in line to buy your merchandise next!

To get more information on starting your holiday Text SMS marketing campaign contact a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

Market To Mobile Shoppers!

2011-11-07T12:47:00.000-06:00

Mobile shopping will be kicking into high gear in the next weeks as Black Friday draws closer and closer. PayPal will be processing more than $10,000 per minute in mobile payment volume and expects to close the year with more than $3.5 billion mobile payments volume. Last year’s “Mobile Sunday” (December 12) was the busiest day for mobile purchases, accounting for $4.7 million in merchandise. The top cities with the most consumers using PayPal to make mobile purchases include: New York, Los Angles, Houston, Miami, and Chicago.

You can only imagine how many Text SMS holiday campaigns will be launched within weeks to come. This year you can prepare yourself to see the spike in mobile purchases, especially with after Thanksgiving sales. This presents the prime opportunity to deliver your promotions to mobile consumers this holiday season! Once consumers have your holiday promotions on their phone, they’re only one step away from redeeming it. Text SMS messages drive traffic and persuade consumers to take action towards making purchases.

Want more information on Text SMS Marketing? Contact a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

Learn From Text SMS Examples

2011-11-03T11:19:00.000-05:00

Text SMS should have a prominent role in your marketing campaigns for the holiday shopping season. Most consumers will spend the next few weeks perusing through the stores after work and on the weekends, in search for the perfect gifts. Text SMS provides businesses the opportunity to deliver exclusive deals and discounts to consumers while they’re out and about. If your store is located within a venue like a shopping mall, then Text SMS is the great way to increase foot traffic and sales.

One example of Text SMS campaigns working well in the past includes Auntie Anne’s Pretzels. In an attempt to connect to holiday consumers, Auntie Anne’s launched a Text SMS marketing campaign. Shopping consumers were asked to text the keyword “Pretzels” to the given short code to have coupons and discounts delivered to their email. After consumers would text in the code, they would immediately receive a text message back asking for their email address. This way Auntie Anne’s was able to gain permission from consenting consumers to send promotions to the consumer's email as well as their cell phone.

Use this example as encouragement to create your own Text SMS marketing campaign. Contact a text message specialist http://www.textsmsmarketing.com/contact_us.php.

Get Mobile For The Holidays

2011-11-01T10:39:00.000-05:00

There are currently more than 328 million mobile subscribers in the United States and there is no doubt about it that they will be using their cell phones for holiday shopping this year. With the holiday season swiftly approaching you will see lots of different mobile marketing tactics in the weeks to come.

Such as:

QR Code Campaigns
Holiday Apps
Mobile banners
Location Based Deals
Mobile Coupons
SMS Messages

It’s up to you to match the right mobile marketing vehicle that will resonate most with your specific type of consumers. By choosing to incorporate a few of these mobile marketing tactics into your holiday campaigns you can easily drive sales, increase brand awareness, and build loyalty with consumers. Mobile marketing will definitely enhance consumer’s holiday shopping experience.

Start your holiday mobile marketing campaign today by contacting a mobile specialist at http://www.textsmsmarketing.com/contact_us.php.

Text SMS Marketing for Halloween

2011-10-28T08:00:00.000-05:00

The great thing about Text SMS Marketing lies within the speed and ease of sending out a campaign. Halloween is just around the corner and a Text SMS campaign is the perfect idea to help increase sales and drive traffic to your store or website. Take a look at how Chipotle has incorporated Text SMS Marketing into their Halloween campaign.

It's not too late to get your Text SMS campaign started today. Contact us today by clicking the following link http://www.textsmsmarketing.com/contact_us.php.

Text SMS Marketing for the Holidays

2011-10-26T08:00:00.000-05:00

The holiday season is right around the corner and Christmas décor is already filling the shelves. This holiday season smartphone and tablet owners are ready to make purchases through their mobile devices. About 46% of mobile device users say they plan to make holiday purchases, which is a significant increase from the 17% accounted for around the same time last year.

According to a Google survey 45% of mobile device users plan to start shopping before Thanksgiving and are comfortable with spending more than $50. In addition to shopping, these users are looking for product information, coupons, sale information, product reviews, and store information.

Now is the perfect time to reach smartphone users, by simply placing your holiday coupons directly onto the screens of smartphones. Consumers will have your coupons in hand (on their phone), whether they are shopping in-store, shopping online, and shopping on their phone or tablet. To get more information on starting your holiday Text SMS Marketing campaign, contact a text message specialist http://www.textsmsmarketing.com/contact_us.php.

Text Message Spammers Get Fined

2011-10-24T09:07:00.000-05:00

Would you be shocked if someone told you that they don’t have text messages? Twelve percent of Americans don’t have text message plans and get charged for receiving text message spam. About 68% of the population is affected by text message spam. With an increase of sent and received text messages the accompaniment of spam was bound to happen. Put it this way more Americans have received more spam than they the percentage of Americans that eat breakfast. Now that’s a lot of spam!

In the U.S., both men and women receive the same amount of spam, while 4 out of 5 teenagers receive text message spam. Women under the age of 24 are more likely to receive text message spam and women over the age of 50 are less likely to receive text message spam. Americans under the age of 17 are most likely to receive text message spam more than any other age group of consumers, which probably ties into the fact this group is more likely to sign up for anything.

The FCC is trying to enforce the rules and regulations for those in violation of the Telephone Consumer Protection Act. Violators face being penalized with a $500 fine per text message. Some of the mega brand companies that have been slapped with lawsuits for text message spam include Burger King ($510,000 fine), RollingStone ($5 Million fine), Timberland ($7 Million fine), Simon & Schuster ($10 Million fine), and 20^th Century Fox ($16 Million fine).

It’s important to avoid being flagged as a text message spammer. To stay in the clear, work with Text SMS Marketing professionals to get your text message to the right consumer and the right time. For more information, go to textsmsmarketing.com.

Stats & Facts on Text SMS Marketing

2011-10-23T09:07:00.000-05:00

It’s amazing how much research is out there on Text SMS Marketing you just have to look for it. To prove just how effective Text SMS Marketing is with the tech savvy consumers of today, it’s hard not to pass along this useful information and awesome infographic. Click on the graphic below to a closer look at the stats and facts.

To get your Text SMS Marketing campaign started, visit textsmsmarketing.com.

Male vs.Female Consumers: Who's Opting-In?

2011-10-22T09:07:00.000-05:00

On the average, 44% of Americans have opted-in to a text message campaign and according to research conducted by tatango, male consumers are choosing to opt-in to text campaigns more than female consumers. See the skew on ages and gender below:

Male Mobile Users

57% of males 18 and under are opting-in to text campaigns
46% of males 18-25 are opting-in to text campaigns
57% of males 25-35 are opting-in to text campaigns
41% of males 35-55 are opting-in to text campaigns
40% of males 55 and older are opting-in to text campaigns

Female Mobile Users

33% of females 18 and under are opting-in to text campaigns
33% of females 18-25 are opting-in to text campaigns
58% of females 25-35 are opting-in to text campaigns
38% of females 35-55 are opting-in to text campaigns
21% of females 55 and older are opting-in to text campaigns

Depending on the type of products and services you offer, your best bet is to target both male and female consumers between the ages of 25-35. The percentage of males opting-in at age 25-35 is just as high with 57% of males 18 and under opting-in. However, the age skews older when it comes to females taking the next highest percentage of females opting-in with 38% of females between the ages of 35-55.

Now that you have a little more information on who’s opting-in, take this time to strategize on how to reach out to these groups of opting-in consumers. To get your Text SMS Marketing campaign started, visit textsmsmarketing.com.

Text Messages In 160 Characters Or Less

2011-10-21T09:07:00.000-05:00

Almost everyone knows how to text and has tapped into the lingo of text messages, shortening everything you have to say in the sum of 160 characters. Ever wondered why text messages are limited to only 160 characters? Simply put there is no tech genie stopping you from going over the 160 character limit, but there is a tech-proven reason as to why your texts are only 160 characters and why it may take some of you sending more than one text to get out what you have to say.

Apparently this 160 standard became the lucky number of Friedhelm Hillebrand who thought this was the perfect amount of space for people to type out blurbs for communication on the typewriter. Yes the typewriter. How many of you remember those! After being compared to the number of characters used to communicate through postcards, 160 characters seemed sufficient. Later on down the line when text messages came into the picture, the 160 character standard stuck and was also the proper amount of mobile capacity matched at the right price.

This is just a little blurb of history behind the 160 character mystery of text messages. To get more information on Text SMS Marketing, go to textsmsmarketing.com.

Text SMS Marketing Gets Global

2011-10-20T09:07:00.000-05:00

For those of you who think Text SMS Marketing is only for the local car wash on the corner or only for national brands like RedBox, think again. Text SMS Marketing is a mobile feature that is reaching around the globe and back. According to the infographic below there are 4.2 billion texters in worldwide. No need to limit yourself locally. If you have a business that serves and operates nationally and globally, then you should using Text SMS Marketing to reach this broad audience of consumers. Check out some of the other unique information on global texters provided by the infographic below:

To get more information on Text SMS Marketing, go to textsmsmarketing.com.

Listen To Your Text Messages

2011-10-19T10:17:00.000-05:00

In effort to reduce the number of people that text while driving, Ford has announced that they will be installing a new feature to their vehicles that reads your texts out loud while driving. This voice activated technology is known as Sync. If you are driving and receive a text message, through a Bluetooth connection, Sync will alert you that you have received a text, read it aloud, and allow you to respond with pre-written messages, all without taking your hand off the wheel. Only a couple of manufacturers like Ford and BMW have chosen to adopt this type of technology into their vehicles and hope mobile carriers and manufacturers will get on board with this idea.

This type of technology will take Text SMS Marketing to a new level of consumer engagement. For example: imagine one of your consumers driving around with their family looking for a restaurant for dinner. While driving, they receive a text promotion informing them about your family meal nights at your restaurant, and immediately you have made up their mind for them, as they head towards to your place to eat.

If you are not using Text SMS Marketing in your current marketing promotions, it’s something you should probably consider. Marketing to your consumers through their cellphones is both an easy and open way of communication between consumers and your brand. To get more information on Text SMS Marketing, go to textsmsmarketing.com.

Location-Based Apps For Multiple Mobile Users

2011-10-17T11:36:00.000-05:00

Millennials, consumers between the ages of 18 – 34, provided great insight in relation to mobile marketing and just how connected they are to mobile devices they own. Research collected by ad network JiWire found that the Millennial Generation has increased their demand for location-based content, while they’re on the go. Consumers within this group own an average of 2.4 internet-connected devices (tablets, laptops, smartphones, and Mp3 players). More than 62% of these consumers use a smartphone and 1/3 are using tablets. About 28% of these users use location-based applications multiple times throughout the day to locate store locations, points of interest, connecting with others, and checking in at locations.

Even though Millennials seem to be the more tech savvy of the group, the older generation (consumers over the age of 35) are making more mobile purchases than this younger group. The older generation uses their mobile device to research details for purchases they plan to make online or in-store, as well as for research for price comparisons.

With both generations of these consumers proving their comfortability with usage of their multiple mobile devices, it’s easy to understand their demand for more location-based content.

48% of these mobile users are more likely to engage with an ad that’s relevant to their location
56% of these mobile users are willing to share their location in exchange more relevant content
81% of these mobile users prefer free local content that is ad supported over paying for content without ads

Consumers want your mobile coupons, deals, promos, and information sent directly to their phone. They’re telling you, their favorite companies, exactly what they expect more of from you. Give your consumer’s what they want and start your mobile marketing campaign today. To get started contact a mobile marketing professional at textsmsmarketing.com.

Placing Mobile Technology Into Perspective

2011-10-16T08:00:00.000-05:00

ONE more video of amazing information to share.

These videos really bring the speed of evolving technology into perspective. For more information on trending technology, visit textsmsmarketing.com.

The Future of Mobile

2011-10-15T08:00:00.000-05:00

Well well well we came across another interesting video to share with you tech savvy readers.

Great video wasn't it? For more information on trending technology, visit textsmsmarketing.com.

Mobile Trends: Looking Back A Year Ago

2011-10-14T07:00:00.000-05:00

Around this time last year information, statistics, facts, visuals, and mobile trends that occurred over the span of 2010 were pulled together and documented into a video presentation. Check out the video below:

Looking forward to seeing how much the stats and info has changed over the course of 2011. For more information on trending technology, visit textsmsmarketing.com.

America: Land of the Smartphone

2011-10-13T14:29:00.000-05:00

“I pledge allegiance to my smartphone and to my cellphone provider of America….”

Smartphones were introduced to the world back in 1992 and took the world by storm. Since then, it’s no surprise how attached Americans have become to their phones, especially the newest phones of technology. A few months ago a study was released by TeleNav showing just how serious consumer’s affinity for their phone is, and some willing to give up the finer things in life to keep their phone a part of their everyday lives. Click on the infographic below:

To get information on mobile marketing go to textsmsmarketing.com.

Consumers Get Socially Mobile

2011-10-12T13:41:00.000-05:00

With the introduction of smartphones, we saw the increase for internet access jump to new highs, making the internet apart of consumers needing to have access at all times. According to comScore, smartphone and tablets accounted for 6.8% of U.S. web traffic. Apparently within the past few months, iPads have accounted for more web traffic than iPhones.

What are these users using their tablets for you ask? About 60% of users are mostly accessing news sites and social media sites. The number of active social media users is on the rise. Here are some of the current stats below:

Facebook: 800 Million Users

Twitter: 200 Million Users

YouTube: 3 Billion View Per Day

Flickr: 51 Million Users

Foursquare: 10 Million Users

LinkedIn: 100 Million Users

Tumblr: 31 Million Users

Google+: 25 Million Uses

StumbleUpon: 20 Million Users

Instagram: 10 Million Users

Spotify: 10 Million Users

With this many users actively interacting on a daily basis, it’s important to get your company involved with such a mobile audience of consumers. To get more information on how to reach your target consumers through mobile marketing, visit contactmaverick.com.

Tis the Season For Mobile Savings

2011-10-11T10:42:00.000-05:00

The holiday season is quickly approaching and soon marketers will be launching their massive holiday shopping campaigns. Text SMS Marketing will give your business the leverage it needs to compete with nationwide retailers for consumer’s attention and money. It’s a great way to virtually connect brands and consumers in the most convenient way.

This time last year 45% of polled consumers said they would like to have coupons sent to their mobile phone. About 28% of consumers said they would like to find a mobile application to search for coupons themselves. About 27% of consumers said they would rather text-in to receive coupons while they are already in the store.

This further supports the fact that consumers are willing and waiting to have access to your mobile coupons this holiday season. Text SMS Marketing is the perfect way to push private sales, tie-in holiday themed coupons and deals, and drive sales during the holiday season. Now is the time of the year to reap the advantages of mobile marketing.

To get your mobile coupons on the wish list of your consumers, visit textsmsmarketing.com for more information.

How To Make Your Business Mobile Friendly

2011-10-08T08:00:00.000-05:00

Consumers are more attached to their cellphones now more than ever. About 90% of the population in the United States has a cellphone and keep it within 4 feet of them at all times of day. Mobile Marketing makes it easier to reach this massive market of consumers and simply pinpoints your possible potential consumers. You can deliver your promotional message to a targeted consumer’s likes, purchase behaviors, and even down to their location. It’s important to create a mobile friendly presence of your brand or else you more likely to be left behind. Below are the 3 most popular techniques to becoming mobile friendly with consumers:

Create Mobile friendly website

Create Text SMS Marketing Campaigns

Create Marketing Materials with QR Codes

Take your company website and make it accessible to your consumer’s phones. A lot of consumers use their mobile connection to the internet to access search engines. If you create a mobile friendly version of your website, then you’ll increase the chances of consumers visiting your website while using their computer and while using their cellphone.

Incorporate Text SMS Marketing into your marketing plan. Since consumers already have their cellphones with them, take this chance to promote your brand into their text message inbox. This type of marketing drives consumers to come in-store and encourages immediate purchases.

Consumers have become fascinated with the concept of QR codes. The appearance of QR codes on flyers, posters, mail, sidewalks, books, cups, practically anything – has intrigued consumers to take out there cellphones, scan the QR code, and interact with the brand promotion.

By using these 3 popular techniques, you’ll quickly see a change in the responses to your marketing. Are you up for the challenge at making your business more mobile friendly? Go to textsmsmarketing.com for more information on mobile marketing.

Mistakes To Avoid In Mobile Marketing

2011-10-07T08:00:00.000-05:00

When it comes to the rules of Mobile Marketing, being non-compliant is probably one of the worst things you can do. The sending of commercial text messages are regulated to prevent businesses from abusing their mobile marketing privileges. Failing to comply with the regulations is a quick way to get your Mobile Marketing campaign shut down.

Failing to target your customers, kind of defeats the purpose of marketing to consumers in general. Targeting the right audience by specific age, sex, geographic location, occupation or whichever characteristics that compile your audience, segments your consumer down to a tee. Why miss out on marketing directly to your perfect consumer when you have the chance?

Don’t lose your audience by failing to treat them like valued customers. Drop the sales pitch! It’s up to you to deliver relevant information to your consumer’s phones. If consumers see the benefit of their text relationship with your company then they’ll embrace it. However, if they don’t see the benefit from your texting efforts, then you may be causing more damage rather than promoting the brand.

Remember the idea of Mobile Marketing is to directly connect your brand to your audience through their cellphone. As long as you follow the rules of Mobile Marketing, target the right consumers, and send a valuable message, you can be as creative as you want to ensure your Mobile Marketing campaign to succeed.

For more information on mobile marketing visit textsmsmarketing.com.

World Says Goodbye to Steve Jobs

2011-10-06T11:46:00.000-05:00

Facebook, Twitter, and the internet community have been buzzing for the past 24 hours as the world says goodbye to the visionary co-founder of Apple – Steve Jobs. Steve Jobs took the world by storm by leading the pack into a new era of technology. He helped introduce the world to the Mac computer, iPod, iPhone, iPad and iTunes, during a time when the future was unthinkable. Wednesday, at the young age of 56, his battle against cancer got the best of him. Steve Jobs leaves behind his wife, four kids and a legacy of expertise that will be remembered forever.

For more information on Text SMS marketing, go to textsmsmarketing.com.

The Thumb Generation

2011-10-05T11:08:00.000-05:00

It seems like overnight the texting phenomena took over everyone’s cellphone and now all you see is people typing and texting their lives away. However, don’t sleep on this generation of nonstop text-ers! Originally this group was named for the way they communicate with each other – using their thumbs to text on their phones. This group is composed of consumers born after 1985, who have grown accustom to living, working, sleeping, and breathing text messages day in and day out. Since the majority of cellphones have transformed into touch screen devices, this generation is now texting faster and sending out more text messages than before. This group has become an expert on communicating messages to the world by texting what they have to say in 160 characters or less (thanks to Twitter in 140 characters or less). The “thumb generation” is highly influential when it comes to the market of purchases being made by consumers. Here is your chance to reach this group of consumers, get them on your side, and convince them to interact with your brand. Think about it. This group constantly has their cellphones on them and is ready to forward text messages with the click of the send button.

For example, if you were to send out a text promotion offering consumers 20% off their weekend purchases, the consumers that have received the text promotion now have the opportunity to forward this mobile promotion to their friends and family, thus increasing your store traffic and sales revenue!

To learn more information on how to get your mobile marketing campaign started, visit textsmsmarketing.com.

QR Code Tips

2011-09-27T08:00:00.000-05:00

Now that you have chosen to incorporate QR codes into your marketing campaign, there are 2 simple rules you should avoid at all costs in order to have your QR code campaign succeed. As simple as these tasks may be, you would be surprised how easily these tasks can be forgotten.

Test and Re-Test: Make sure that the QR code works on all of your marketing materials before you hit the print or send button. Test your QR code! It would be an extreme waste of time for you to create a stack of marketing pieces and the QR code doesn’t work.

Make the Call-To-Action: Time and time again marketers tend to forget to include the call-to-action when using QR codes. Don’t assume consumers know that they are supposed to scan the code. Yes, granted, many consumers will know to scan the QR code; however, it’s always best to include the call-to-action, so consumers can follow directions to participate. (Ex: Scan QR Code to Enter contest)

QR Codes are easy to implement into your marketing plans, as long as they work! To get more information on mobile marketing, visit textsmsmarketing.com.

QR Codes Get Political

2011-09-26T14:28:00.000-05:00

With 2012 election campaigning underway, political followers are taking marketing strategies into their own hands to get their political candidates into office. This includes incorporating different strategies that involve new methods of technology. With the upcoming elections, an increase in political user-generated content is expected to rise in social outlets such as Facebook, Twitter, and YouTube. One new marketing method you’ll see heavily integrated into political campaigns within the next year is the element of the QR code.

QR codes are being used to organize political fundraisers and rallies across the country. They are being placed on political advertisements, flyers, and materials to inform supporters alike of upcoming events, just from one scan of the code. Political campaigners have even set up mobile transactions that now link their supporters to make a simple donation by scanning a QR code. The QR code connects supporter’s donations into their social media outlets to share with their friends and encourage them to match the donation.

There are so many ways you can get creative with QR codes when it comes to political campaigning, as well as tying in Text SMS marketing into your campaigning efforts. To find out more information adding mobile marketing techniques to political campaign, visit textsmsmarketing.com.

Mobile Trends Get Smart

2011-09-23T12:14:00.000-05:00

It’s at the point when you can leave your laptop at home and still be linked into the World Wide Web through your tablet device or mobile phone. Below are a few trends that are increasing business-to consumer interaction while consumers are on the go.

Smartphones: Smartphones have taken over mobile technology and the way businesses are reaching out to their consumers. Smartphones have forced companies to make their websites compatible for mobile users. Businesses are also taking advantage of sending texts to their consumer’s phones. With the development of technology SMS and MMS messages are prompting consumers to take immediate action now more than ever.

Apps: Literally, there’s an App for everything, and if there isn't one, I guarantee it won’t take long for someone to create one. Many businesses have created their own Apps to interact with their consumers, allowing them to get info on new products, service, and promotions, play games, and even make purchases. A lot of Apps are location based, which means businesses are tracking and capturing consumer’s information as well.

Smartbooks & Tablets: Smartbooks are the unique mix of smartphones and computers, created to cater to those who like the features of their smartphone, yet need the space of a computer, on miniature level. The idea of Smartbooks has definitely captured the market of interested consumers, but the iPad may be behind the increasing numbers of mobile tablets purchased. Both devices have allowed businesses to connect to their consumers no matter where they are.

To learn more on trending mobile opportunities, visit textsmsmarketing.com.

Mobile Planning

2011-09-20T14:48:00.000-05:00

Mobile marketing is a tool to help you achieve your business objectives. Instead of focusing on a specific tactical initiative, weave mobile marketing into your entire marketing plan. It won’t be a shock to you that the following objectives for mobile marketing also apply to all types of marketing and you’ve probably seen them mentioned before. Just remember practice makes perfect.

Increase brand awareness and recall. Send out valuable texts that include information or offers that remind consumers to take immediate action.
Generate leads and identify new prospects. Be proactive in developing a strong opt-in database, so that you’ll have qualified, interested people to market to in the future.
Increase revenue. Generate repeat purchases from consumers for both existing and new products and services.
Increase customer loyalty and activity. Enhance the consumer experience by driving consumers to events or store promotions through techniques like mobile alerts.
Improve resolution time. Respond to consumer’s questions and concerns to ease the stress of consumer confusion.
Encourage viral marketing. Get your consumers to talk about you in a positive manner and tell them to forward your message to family and friends.

Visit textsmsmarketing.com for more information on starting your mobile marketing campaign.

UPS on Board with TEXT SMS

2011-09-19T08:19:00.000-05:00

This week UPS announced the launch of their new service, “UPS My Choice”. Customers can sign-up to receive a text message the day before their package arrives with a notification of its arrival for the next day. The service is free to those that choose to opt-in. If customers wish to have their package delivered during a specific 2-hour time frame, they may do so at extra cost. UPS is incorporating Text SMS Marketing to alleviate the notices of missed deliveries. This is another example of Text SMS Marketing serving as a solution to marketing and customer service. To get more information on how to incorporate Text SMS Marketing into your marketing plans go to textsmsmarketing.com.

Mobile Spending

2011-09-16T11:42:00.001-05:00

The quick adoption of mobile devices and its array of apps are adding to the growth of mobile advertising spending. Research from eMarketer predicts spending on mobile advertising to reach $1 billion by the end of 2011 in the U.S. The hyper growth of mobile marketing presents email marketers with a variety of new ways to capture email subscribers, including Text SMS marketing, QR code capture, and mobile advertising. Since people use their phones for a variety of uses, they have a necessity to carry their phone everywhere they go. This makes the process easier because your advertisement won't get lost in a junk pile of mail at their home. Your message will be sent directly to your customer, encouraging them to take action on an offer, depending on the type of message you send. There are so many opportunities to reach customers with mobile marketing. If you don't think you have the budget to allocate funds towards mobile marketing, think again! Text SMS marketing is a cutting edge way of effectively marketing messages to mobile phones, all at a low cost.

To get more information on mobile marketing, go to textsmsmarketing.com.

Many Moves of Mobile Marketing

2011-09-15T10:30:00.000-05:00

Mobile marketing is really no different from any other form of advertising you may conduct in traditional and new media. Its purpose is to get your message out into the market and in front of members of your target audience so that they know you exist, know what you have to offer, and know what you stand for. If your marketing message sent within your mobile marketing resonates with the intended audience, then they’ll respond to your advertisement and engage in your marketing. Snag their attention by getting them to participate in a sweepstakes promotion, redeemable coupons, requests for product samples, test drives for cars, and so on. Mobile marketing is a trending method of directly targeting your audience through a medium they constantly use throughout their busy day. As a business, there are so many routes that mobile marketing can lead your business to success. To get more info or to get started on your mobile marketing campaign, go to textsmsmarketing.com.

The Mobile Channel Part 2

2011-09-14T08:38:00.000-05:00

Text SMS is the cornerstone of mobile marketing and is more than just a person-to-person channel now. Other than offering voting services for TV shows, Text SMS offers you the opportunity to create trivia programs, provide search capability, send information, send text alerts, trigger interactive calls, deliver content, launch coupon programs, operate subscriptions such as ringtones and more. You can do many things with Text SMS, including the following applications:

-Quizzes and Survey

-Reverse Auctions

-Polls and Voting

-Text Alerts

-Viral Marketing

-On Package Promotions

-Mobile Sweepstakes

-Text To Give

-Mobile Couponing

-Commerce and Sampling

To get more information on Text SMS Marketing, visit textsmsmarketing .com.

The Mobile Channel

2011-09-13T16:14:00.000-05:00

It’s easy to look at a mobile phone and think, it’s just a phone”. But it really isn’t a simple phone anymore. Besides phone calls the cellphone is now a newspaper, GPS, camera, radio, store, TV, computer, movie theater and more. Mobile devices are so much more than most people expect. Your cellphone can be anything you need it to be by creating rich, interactive experiences and paths tied to it. A mobile device has several paths such as SMS, MMS, Email, Internet, Bluetooth, and hundreds of Apps. Start thinking of the cellphone as a multichannel of marketing used to reach targeted consumers. Consumers are always on their cellphones throughout the day, most of them texting. If they are not texting then they are usually checking their phone to see if a text has come through. Be smart and use this opportunity to gain consumers’ undivided attention through the use of Text SMS Marketing. Send your message or promotion directly to consumer’s cellphone and watch your consumers respond with positive feedback!

To get more information on Text SMS Marketing, visit textsmsmarketing .com.

Make Me An Offer

2011-09-12T09:50:00.000-05:00

You can never have too many tips on changing up the way you market to your target audience. Sometimes you may need to switch up the type of consumer you typically lean towards targeting. Realize that different audiences respond to different types of offers. When an offer is on the table, the consumer is more likely to act on the offer and engage with your brand. How beneficial is it for the consumer to come into your store or visit your site online? Do they get something for signing up? It’s important to identify the values, perceptions, and needs of your target buyers. Consider what types of deals your consumers respond well to, for example: free food tends to entice consumers a little more than an offer of buy 3 get 1 free. Think about it are you more likely to show up for a free burger over having to purchase 3 burgers to get 1 burger free. It all depends on the products and services your business offers and how you market the offer to your audience. It helps to track the consumers’ response to your offer for use as a reference in the future. That way you can compile a list of consumers that responded well to a particular type of offer verses the offers that received little to no response back.

To get started on creating valuable offers for your consumers go to www.textsmsmarketing.com.

Text SMS for Resorts

2011-09-09T10:11:00.000-05:00

As the use of Text SMS Marketing increases day by day, new ideas progress this new form of marketing. Resorts such as Sandals are finding that Text SMS Marketing comes in handy these days. Resorts are using Text SMS Marketing to send out mass messages and alerts to staff and to their guests. Resorts are using Text SMS to send out messages about themed activities and events, golf specials, massage services, meal specials, tour packages, and drink specials. The messages can be catered to the liking of different tourists and their length of stay. Text SMS allows the resort to connect to each guest through their cellphone and enhances the guest’s experience. As you vacation, you’ll notice more resorts and hotels jumping on the Text SMS Marketing train within the year.

For more information on Text SMS Marketing visit www.textsmsmarketing.com.

Text SMS for Pharmacies

2011-09-08T14:12:00.000-05:00

Text SMS is becoming more common for businesses to use within their marketing plans, including pharmacies and drug stores. Text SMS Marketing offers the benefit of pharmacies offering better customer service. It’s a cost effective way to communicate a simple message to customers and patients. The obvious use of Text SMS for pharmacies is to send automated messages to customers reminding them to pick up their prescriptions. This alleviates the hassle of spending time on repeated calls to customers and leaving voicemails for pick up. Text SMS can also be applied to sending patients reminders to take their medication. Medication compliance reminds patients and can alert a staff full of care givers as well. For those that have opted-in to receive texts will also receive messages that include information on product promotions, discounts, and other health related advertisements.

For more information on Text SMS Marketing visit www.textsmsmarketing.com.

SMS for Political Campaigns

2011-09-06T11:43:00.000-05:00

Looking for another way to get your candidate onto the ballot? Text SMS Marketing is here to pull your marketing plan into new world technology. People between the ages of 18-34 would rather text than to pick up the phone and talk. When you’re campaigning, how do you avoid getting sent straight to the voicemail? Text SMS Marketing offers a way for you to connect to young voters and this tech savvy audience by getting your message straight to their cellphones. Think about it how many people do you think text in their votes when watching their favorite singer belt out a song on American Idol or vote for their favorite dance crew? Text SMS makes it a little easier to reach this group of voters and get them directly involved with your candidate. Through Text SMS Marketing you can send out information on the potential candidate, link voters to a website or YouTube video, announce special events, or direct voters towards a site for donations. For more information on starting your own Text SMS political campaign visit http://www.textsmsmarketing.com.

Text SMS for Clubs

2011-09-02T11:04:00.000-05:00

Text SMS Marketing is becoming more popular for nightclub industry. Text SMS has made it easier for bars and nightclubs to reach out to club-goers and their friends. Through Text SMS Marketing, clubs market directly to their club-goer’s cellphones especially if they want to promote cover or drink specials, and even the DJ that spinning that night. Once your club-goer audience receives the promo text, you have higher chance of them forwarding the text to their friends, improving the attendance and the revenue for your club. For more information on how Text SMS Marketing can help your business go to http://textsmsmarketing.com/.

Text SMS for Cars

2011-08-30T11:50:00.001-05:00

Text SMS Marketing can also work for car dealerships. How savvy would it be for you as the consumer to walk through the lot and scan a QR code for all the cars you’re looking to purchase? Immediately you would have information of each car your scanned loaded right into your phone. As the car dealership, how savvy would it be for you to get information of the consumers you may miss while the lot is busy or closed on a weekend, after hours, or holiday? Consumers who scan or text your code will instantly be added to your email of interested consumers for your lot of cars. Be on the lookout for this new tech savvy technique at the dealerships in your area. To get more information on how to get your dealership involved go to www.textsmsmarketing.com/

911 Text On Board

2011-08-16T16:21:00.000-05:00

Last week the FCC released a press release stating that 911 will soon be accepting different forms of contact for emergencies such as text messages, photos, videos, automatic location, in addition to the voice phone calls. The plan is titled as Next Generation 911 and is thought to help emergency responders respond faster. Who couldn’t see this coming? In fact a lot of schools have already implemented SMS marketing within their schools as a notification of campus safety. There are so many uses of SMS marketing including for retail, pharmacies, travel, conventions, resorts, and political campaigns. If you have more questions feel free to contact us or visit http://www.textsmsmarketing.com/index.php.

QR Codes Are Catching On

2011-08-15T14:11:00.000-05:00

QR (Quick Response) codes are small square dot matrices that I’m sure you have seen around on billboards, at bus stops, or maybe during a commercial from your favorite TV show. QR codes cause mobile phone to perform different actions, once it’s been scanned by your phone. Once scanned the QR code can pull up a website, advertisement, or coupon to the screen of your phone.

Research gathered from a recent comScore summer study found that 14 million mobile users in the United States used their phone to scan a QR code or bar code. More than ½ of these mobile users are between the ages of 18-34 and typically found these codes within a newspaper, magazine, or on product packaging. This is a young group of tech savvy individuals who use their phones for multitasking on a daily basis. Soon you’ll become a part of this group, and it will come to a point where QR codes will be hard to resist scanning.

QR codes demonstrate a great way to include mobile marketing into your marketing campaigning efforts. QR codes are a quick way to create and link any type of information, landing page, or exclusive coupons tied to your brand. Go to textsmsmarkeitng.com to explore more information on mobile marketing opportunities.

Building Loyalty

2011-08-10T14:25:00.000-05:00

Mobile couponing creates the opportunity to build brand loyalty. When potential consumers interact with your brand via cellphone, you can track those interactions and gain insight on consumer’s habits. You can use these insights to drive future messages and track which promotions are most effective at driving your consumers to make purchases. When your mobile couponing is tied to specific consumers, these specific consumers’ purchase history can be back-tracked and monitored. This kind of personalization will help you understand your consumer’s needs, and in turn provide quality service, which then improves the lifetime value of your consumer base.

For example, when you send out a text message about a new promotion or sale your company has going on, don’t stop there, send consumers a reminder text for when the promotion or sale is occurring (“don’t forget to stop by our sale this weekend”). Consider sending a thank you message to consumers (“thanks for coming out to our event, lookout for our next event”). It’s all about being consistent with the message and building the relationship with your consumer.

To get started go to http://textsmsmarketing.com/

Trending Age of TEXT-ers

2011-08-08T12:08:00.000-05:00

According to a study conducted last year, on average males 14-17 send 30+ texts a day compared to females 14-17 who send 100+ text a day. However, in the U.S. alone, cellphone users over the age of 35 make up 50% of the text messages sent. With that being said, they’re always on their cellphones and this group of individuals has a significant amount of dispensable income. So why aren’t you talking to them? Don’t know how? Text SMS marketing is definitely the way to go. Keep these trending facts in mind when you’re defining the target audience you would like reach with your text SMS campaign. As technology develops the trends and numbers can only increase. Think about it, Text SMS is so versatile and easy to use. You can send mobile coupons and promotions, send out invitations, create mobile contests, and send out mobile alerts and reminders. This is the perfect and trendy way to increase sales and increase brand exposure for your brand both locally and nationally. For more information on how to create your own Text SMS campaign go to http://textsmsmarketing.com/.

Take Advantage of Smartphones

2011-08-05T15:33:00.000-05:00

In the UK, the usage alone for mobile data services increased 40-fold within a 3-year period, with ¼ of adults and ½ of teenagers owning a smartphone. A study conducted in the UK surveyed an audience of consumers of all ages to gauge how much their cell phone is involved within their lives. The study found that 37% of adults and 60% of teens willingly admit that they are highly addicted to their smartphone. Fifty-one percent of adults and 65% of teens said they’ve used their smartphone while socializing with others. Now is the time to take advantage of this audience. You already have their full attention by them constantly being “plugged” into their cell phone. Several companies have succeeded in creating Text SMS campaigns and have broadly increased not only their consumer list, but also their consumer reach. From looking at the results of the study, one can conclude that smartphone users are consistently on their phone and most of the time it’s while there are hanging out with others like family and friends. Picture your ideal consumer receiving a text from your company promoting a new promo you're having in-store for the weekend. Once your ideal consumer opens that text, guess who he or she is going to share that promo with? You got it, their friends and family. With this being said imagine the impact you can have with branding your company through SMS text marketing locally, nationally, and internationally. To gain more information on starting a Text SMS campaign for yourself visit http://www.textsmsmarketing.com/.

Mobile Marketing Failure

2011-08-02T15:50:00.000-05:00

Mobile marketing is a great addition to the marketing mix; however, some businesses are not prepared to take on the responsibility. Who does mobile marketing not work for you may ask?

Companies without resources!

Companies that don’t have the resources or funds to test their campaigns should consider waiting before risking the failure. Mobile marketing requires planning, manpower, and of course money. Understand that it may take a few times to find your niche.

Companies without an objective!

Text SMS provides direct response to and from the consumer through their mobile phone. Message purpose should include some type of call to action or influence the consumer to engage with the message of your text. Provide value to the investment of the consumer’s benefit.

Companies without efficient tech support!

Nothing is worse than having a good response from potential consumers and not being able to accommodate them due to technological failure. Testing the send/receive, landing/loading, contact/response features of the message can save everyone time and money.

Companies with lack of personnel and inventory!

If your Text SMS message is meant to drive traffic in-store or online, then your establishment should be fully staffed and stocked with merchandise and customer support. Remember consumers are coming to you; this is not the time to turn them away.

To avoid the experience of the above situations, inquire about professional Text SMS specialists that provide the stellar support for Text SMS campaigns for now or future planning.

Small Business Benefits

2011-08-01T13:42:00.001-05:00

Consumers use their cell phone to socialize with friends and find information on a daily basis. That personal proximity and social capability allows companies to create a personal relationship with them through their phone. SMS is an immediate way to capitalize on this opportunity. SMS, if done properly, is an effective way to reach customers both domestically and globally.

You may be thinking that SMS marketing sounds like a good idea, but you don’t know if it will work for you because you have a small business. The benefits of SMS marketing are still huge for small business just as they are for larger companies.

Smaller businesses can benefit from SMS marketing in the measurement of consumers a single text can reach. SMS marketing reaches a broader consumer audience and is the perfect way for small business to introduce their services. Just because you’re small, doesn’t mean you can’t think big. Depending on your products or services, your text reach can extend internationally into developing locations where consumer’s first access to the outside world is their cell phone. Capitalize on what you can offer through building a mobile relationship with each consumer, no matter how big or small, how near, how far.

Measure Your Success

2011-07-29T12:16:00.000-05:00

One of the more beneficial features of text SMS marketing is the metrics of measuring your campaign. Email and text SMS kind of go hand in hand when it comes to measuring the success of the campaign. Key areas to review include click rates, impressions, and numbers of conversion.

A click rate is the number of times someone has “clicked” on your advertisement in order to gain more information. For example, if you’ve included a link to your website within your text message to your consumers you would measure the number of times consumers “clicked” the link to go to your website.

An impression is the number of times an advertisement has been displayed (no matter if someone clicked it or not). Each time your advertisement is displayed, this counts as 1 impression. For example, when you send out your texts, one someone has opened the message this counts as an impression. If that sender forwards your message to a friend, and they open the message, then this counts as a second impression.

Numbers of conversion summarizes how many people saw your advertisement, clicked your advertisement, and then completed the desired action of the advertisement. For example, if your text SMS message includes a coupon code or leads consumers to purchase something from your website, once they redeem the offer or make a purchase, then this counts as a competed action.

Success is easy when you have a plan. To learn how to get your text SMS message campaign started visit www.textsmsmarketing.com.

Mobile Engagement

2011-07-28T09:38:00.000-05:00

Whether you believe it or not, SMS marketing is all around you and is growing day by day. Mobile devices are the new computers, now residing in consumer’s back pockets and handbags.

It’s your job to capture your audience and get them to engage with your brand. Text SMS marketing is all about consumer engagement! Below are a few of the more common uses of text SMS marketing:

Text & Win: Messages are used to drive consumers to engage with the brand by sending a SMS code for a chance to win a prize.

Voting and Quizzes: Everyone is familiar with the “text in to vote” for your favorite singer/act on popular televised talent competitions. SMS messages are used in the way to gain consumer feedback.

Text-to-Buy: SMS messages are used to engage consumers to make a purchase through their mobile phone. For example, ever seen a commercial urging you to text-in to receive a particular song as your new ringtone? Yes, that’s SMS marketing too. Mobile platforms are becoming transaction and search-driven too.

Text SMS messaging can be used for retail, pharmacies, schools, clubs, conventions, campaigns and more. For information on how you can utilize text SMS marketing visit http://www.textsmsmarketing.com.

Unique SMS Text

2011-07-27T13:31:00.000-05:00

Interesting ideas are needed to intrigue and keep consumer’s attention. A key part of the plan is to keep the consumer engaged with your brand while maintaining the tone of your brand. Being consistent is key! The same tone used on your website and in your social media platforms should transfer over through your mobile efforts as well.

A well written SMS plan can communicate in an engaging tone as if you were directly speaking to your consumer. Too many companies attempt to relate to their consumers and come off “sales-pitchy”. It would be a horrible thing to make your consumer feel like they’ve been solicited by an automated response.

This is the time to be creative and be personable. Remember you are creating a message that will drive response. Utilize a professional software and service that can assist you in creating a successful SMS campaign.

Visit www.textsmsmarketing.com for more information.

The Future of SMS-text

2011-07-26T10:59:00.001-05:00

With an increase in today’s mobile usage it’s not hard to see future digital media driving the use of mobile coupons. M-coupons or mobile coupons are SMSed barcodes and coupons which can be redeemed on sight in-store. This provides marketers the push they need to drive customers to retail locations, improve offer redemption rates, launch new products, and increase customer loyalty. By posting in-store advertising informing users of instant savings opportunities, you’ll not only improve sales but you’ll add to your list of customers. Text messages are convenient and easy for mobile users to forward and share with friends.

Visit www.textsmsmarketing.com for more information.

Avoid SMS Spam

2011-07-22T13:14:00.001-05:00

Ever received a text on how you can save money or you qualify for a payday loan? Spam already attempts to flood the consumer’s inbox and has found a way to creep into the palm of the hand through the mobile phone. However, phone carriers (At&t Sprint, etc...) have been pretty good on maintaining a spam free environment. By the end of 2011 an estimate around 7 trillion text messages will have been sent in the U.S. alone. With that being said, some spam texts are bound to get through. When partnering with a company that can assist you in creating an effective SMS text campaign, you lower the risk of consumers interpreting your message as spam. Your campaign will fall right under the code of conduct and compliance ensuring that your message is opt-in, allowing the consumer to opt-out at any time. If your going to do it, then you should probably do it right the first time around, and you'll realize it's at a lower cost.

SMS Text is Back

2011-07-21T16:05:00.000-05:00

It’s almost been a year since the last post and technology has been moving faster than ever. Everywhere you go you see advertisements saying “text the word free to 5678” to receive texts on new deals and upcoming promotions. Consumers willingly opt-in because they want to know more.

As a smart company you should take advantage of this opportunity and provide consumers with what they already want to know. Consumers spend countless hours of the day on their phones surfing the Internet, on social sites, and of course texting. This is a time when consumers are turned on, tuned in, attentive and waiting for relevant information to come straight through their phone. If there was a specific time to seize a modern-day consumer’s undivided attention, it would be now.

For more information check out www.textsmsmarketing.com.

Perks - SMS and Email Marketing

2010-11-11T13:34:00.000-06:00

In return for a customer providing their email address, you could offer premium or extended use of certain aspects of your site. This might be valued information, like tutorial,s or it might be special offers on your products and services. A simple example would be running an online forum. A forum usually requires an email address for a user to join and participate in the community, so at the point of sign up, you could ask them to opt-in to your promotional material.

For more infor on Website Design, visit; Email Marketing

SMS for Entertainment Events

2009-09-04T15:28:00.000-05:00

Event venues present multiple opportunities for audience engagement using SMS. Contests can be conducted, with prizes like a backstage visit with the performing group, free CD, free tickets to upcoming event...etc. Another use, when multiple performers, is a text voting campaign...which group does the audience like the best?
Obviously, we're talking thousands of opt ins for large events. These numbers, once captured, present the promoter with the effective opportunity to promote upcoming events, performers, and the like. For most performing events, the audience demographic is likely to represent the ideal target for SMS marketing...texters, young, and affluent.
At www.market-to-cell.com, we can support any large volume of message traffic, typical for these events. Many SMS providers don't have the capability to manage the high traffic, nor the ability to make special carrier arrangements for those peak periods. Textsmsmarketing.com can!

SMS for Clubs

2009-08-17T16:22:00.000-05:00

Clubs of all types are fertile operations for SMS marketing. Club patrons are always receptive to any information on club events, pricing specials, performers, and the like.

With SMS marketing, subscribers to a club's mobile program can be presented with timely promotions and information that will draw them in. A club can publish "no cover tonight", 2 for 1 drinks for a specific day and time, special DJ...etc. Patrons are receptive to any incentive that saves them money, or to any special event/happening that's attractive to them.

Entertainment venues of all types are very sensitive to peaks and troughs in their venue's traffic. With SMS, results can be achieved the same day; slow period? Send out 2 for 1 drink special, and watch them come in. In this economic climate, any business will profit from the proper use of SMS marketing.

For more information on using SMS, visit www.textsmsmarketing.com

SMS for Chain Operators

2009-08-17T15:23:00.000-05:00

I've seen some chains using SMS marketing with only ONE keyword. While this might be cost-effective, it's not results-effective! When a chain operator only has one opt in keyword, they lose the ability to do local marketing. We all know different locations have different demographics. Chains spend lots of money to perform demographic studies when deciding on where to build a new store. If demographics are important for that decision, they're certainly critical for marketing.

The solution? Use a base keyword, like TGIF, then suffix that with some numeric designation that identifies the specific store, like TGIF001, TGIF002...etc. You now have clear identification of the opt ins by store location, and use the store-specific knowledge of its client base to design the most effective marketing plan for that location. Successful case studies bear out the importance of targeting your SMS messaging.

Lastly, if cost is a deterrent for multiple keywords, the above technique, with certain content providers, such as www.textsmsmarketing.com, charges only a nominal fee for each extension of the base keyword.

SMS In The New Economy

2009-03-18T14:24:00.000-05:00

While the initial reaction of many businesses to the worsening economic climate was to reduce their marketing budgets, it's becoming more and more obvious to those same companies that the road to survival calls for, not less marketing, but more marketing, and, most importantly, more EFFECTIVE marketing.

This is where SMS marketing is now gaining significant momentum. Almost without fail, SMS campaigns have proven to be the most effective marketing channel available to businesses. Any business looking to increase repeat purchases from their client base should consider instituting some form of mobile marketing program. In today's climate, where consumers are constraining their spending, using SMS to provide money-saving opportunities will be eagerly accepted and acted on.

For more information, visit www.market-to-cell.com.

Capturing Opt In Data

2009-02-18T09:52:00.000-06:00

Companies should consider capturing targeting data in addition to the cell phone number during the opt in process. A simple example would be having an opt in call to action such as, "to enroll in our mobile program, text "ABC gender to 12345", where gender is M or F for Male or Female.

That gender code can subsequently be used to target coupons to Males only or Females only, depending on the product or service being promoted.

Another way to capture additional targeting data is to have the mobile opt in process be conducted through a website, where the enrollee may be prompted to enter more demographic information, such as age, income range, number of children...etc. Obviously, the more data you capture, the more targeted, and effective, your promotions will be.

Picking Your Keyword

2009-02-02T17:14:00.000-06:00

Picking the right keyword for your mobile marketing campaign is something often overlooked. Sounds simple, right? Just pick a few letters, and you're off and running.

A quick example will highlight the need for some thought to be put into the keyword choice. A recent client published their call to action..."Text XXXX to YYYY to....", where their keyword was printed in lower case. The lower case "l" was interpreted as an "I" by many respondents, who of course were not enrolled into their program (approximately 10%).

So...always remove ANY ambiguity with the keyword by always displaying it in upper case. Also make it relevant to your business to further remove any confusion. In addition, if the keyword is relevant and has an association with something everyone knows, it will be remembered, passed on to friends and associates, further expanding the reach of the SMS marketing campaign.

Make your next campaign more successful. Brand your keyword. It's part of your image.

Third Phase of Text SMS Marketing

2009-01-28T10:15:00.000-06:00

The third phase of any SMS marketing program should be the measurement of results. It's amazing that companies still fail to put into place the proper processes that provide accurate measurement of their marketing campaigns. Although some types of marketing, such as billboards, are difficult to measure, SMS campaigns aren't.

All SMS promotions should have some kind of promo code in the SMS message, and any redemption of those offers need to be tied to those codes. For many companies, it's a routine task to add codes to their POS systems, and when a customer redeems an offer, that code is rung up at the register, providing the base data for later analysis.

If a business doesn't have the ability to record promotions at their POS, they should institute some form or record keeping, even if it's a manual process.

SMS text marketing has been shown over and over to be incredibly effective, with some response rates at 70%. Establishing and recording metrics for any SMS campaign will re-inforce the ROI being achieved, and will also identify those promotions that are the most effective.

Second Stage of SMS Marketing

2009-01-22T13:37:00.000-06:00

The second stage, after data acquisition, is the execution of the SMS marketing program. During this phase, it is critical to properly plan the following; frequency of promotions, strong incentives, and some form of identification for each and every promotion, such as a promotion code. People have opted into your mobile program, and you now have to deliver as promised, but also need to set the stage for proper measurement.

Frequency of promotions - One needs to walk that fine line between too few messages and too many. Too few potentially reduce the benefits, and too many will result in your program members opting out of your promotions. Use common sense, put yourself in the place of the person you're sending your promotions to. How many times would you want to receive a text message, even if it represents money savings? A restaurant will turn off people if it sends a daily "free appetizer" or "two for one drink" special every day. Consider what days of the week you're trying to bring people in. If you're packed on Saturday night, there's no reason to send out a coupon on that day.

Certainly, your promotion frequency will be determined by the type of service(s) you provide. At the end of the day, the optimum frequency will be what works best, and that implies that there are measurement metrics being applied to your promotions. That brings us to the next topic; promotions measurement...for the next post.

SMS Data Acquisition

2009-01-15T09:54:00.003-06:00

Let's discuss the important elements of SMS data acquision. During this initial phase, the business objective is to acquire the highest number of opt ins. Sounds simple, but many people underinvest in putting in place the most effective advertising vehicles.

First and foremost, a mobile promotional program must clearly articulate the benefits of membership. It is recommended that, whatever the benefits, they are positioned as being exclusively available to only members of the mobile program. It does no good to send coupons to cell phones when the same discounts are available through newspaper inserts. People have to understand that they can take advantage of your money savings offers ONLY if they opt into the program.

Secondly, advertising is going to be most effective if distributed through multiple channels. Let's say the business considering SMS text marketing is a restaurant. If that restaurant (chain) has a website, there should be content on that site compelling visitors to join the mobile program. At the physical location(s), signage should be developed to further push the program, using banners, table tents, and the like. If the establishment does TV advertising, or has billboards, those should also be used to describe how to join the promotion. Servers should tell the patrons about the benefits of the program, perhaps providing a discount on their current tab if they opt in.

Clearly, the more opt ins that a business acquires in the shortest amount of time, will increase the benefits of the programs, as well as allowing the business to recover ROI faster.

More in the next post.
http://www.textsmsmarketing.com

SMS And Short Codes

2009-01-14T15:51:00.000-06:00

Working with short codes is sometimes overwhelming to clients. Once they find out the cost (around $5,000) and the 6-8 weeks of time that it takes for carrier provisioning, using SMS for text message marketing seems like more trouble than its worth. WRONG!

Using a private short code is only one option for bringing SMS into the marketing mix. Another option is the use of a shared short code. A shared short code is one that's already been obtained by someone, such as an aggregator, and is fully provisioned across carriers. That short code can now be used for multiple clients. Each client is assigned a keyword that is texted to that short code to opt in. The benefits? A fraction of the cost (around $500), and can be set up within a couple of days.

Like everything else in this world, there are tradeoffs, but I don't think they're significant in light of the pricing and shortened time frame. The major negative (potential) is that the short code is shut down by carriers due to abuse by another client. In most cases, the aggregator or other owner of a shared short code is well aware of this risk, and closely monitors all the SMS traffic across that short code.

Bottom line. A shared short code is almost always the most efficient way to get into SMS marketing. Does anyone have any views on the use of shared short codes? Let me know.

What's Critical to SMS Text Marketing?

2009-01-13T10:16:00.000-06:00

Let's talk about the stages of an SMS marketing campaign, and which one is the most critical. The first stage is the "data acquisition" phase; namely, gathering as many opt ins as you can. The second stage is the actual execution of the marketing campaign, such as sending coupons, special promotions...etc. The third stage is the measurement of results.

So, which one is the most critical? The quick answer is, "They ALL are." Without the proper execution of each stage, or phase, SMS text marketing campaigns will not result in optimal results.

During the first stage, the data acquisition phase, it is critical to put in place effective advertising, and compelling copy that clearly provides the incentive for opting in. If this phase is not managed properly, the data base of people to market to will not be as large as it could be, and will naturally limit the benefits of the campaign.

During the second stage, it is critical to properly plan the following; frequency of promotions, strong incentives, and some form of identification for each and every promotion, such as a promotion code. People have opted into your mobile program, and you now have to deliver as promised, but also need to set the stage for proper measurement.

The last stage is results management. If each promotion is properly coded into the SMS message, it should be a trivial exercise to record the redemption of those promotions. Not only will that give you the metrics for measuring ROI, but measurement will also allow you to fine tune subsequent promotions. For example, if a restaurant, and 2 for 1 drinks promotions return twice the results of any other promotion, one should probably change the frequency of those other promotions, or alter them in some way.

At http://www.textsmsmarketing.com, we help all of our clients through the appropriate planning to ensure that each stage of their mobile marketing programs is as effective as possible. Post your thoughts on this. What do you think is the most important? What do you think are the most common barriers to a successful SMS text marketing campaign? Let us know.

Is SMS an Effective Marketing Vehicle?

2009-01-09T15:12:00.000-06:00

There's loads of conflicting feedback in the industry regarding the effectiveness of standard text SMS marketing. Some people will have you believe that you can routinely achieve 70% response rates to text SMS campaigns. Others state that 10-20 % is a more reasonable expectation. At http://www.textsmsmarketing.com/, our position is..."so what?" At the low end, a 10 % response rate far exceeds that achieved by "traditional" marketing methods. At the high end, 70%, no other marketing vehicle approaches that type of result.

We'll talk later about how one gets to the high end of the range. For now, let's all accept the reality that marketing to people that have asked to be marketed to...to their cell phone nonetheless, represents a largely untapped opportunity to connect to one's market in a manner that is uniquely effective, personal, and time-independent in producing results.

Why do I say, "untapped"? Due to lack of U.S. carrier interoperability until approximately 2002, the U.S. is significantly behind Europe and the Far East in exploiting SMS technology for marketing. It is only in the past three years that U.S. companies have begun to be exposed to the technology. Acceptance and exploitation of SMS in the U.S. is still in the beginning stages, actually presenting businesses that employ SMS a head start over their competitors.

The major obstacle to quicker adoption of SMS marketing has been the lack of consumer and corporate education. As more case studies are published regarding the successes of text SMS marketing, this barrier will quickly disappear, and SMS will become the norm for effectively communicating with one's market.